Friday, October 06, 2006


list of excisting touchpoints

we chose to divide the touchpoints into three categories: physical, communicative and human interactive. The communicative touchpoints are good for reaching out to new/excisting customers and for spreading information; like flyers, magazines and tv-commercials. The physical touchpoints stand more out, create moods and emotions, are closer to customers and are often under controlled surroundings; like interior, signage and businesscards. The human interactive touchpoints are not that easy to control, can start rumours (both positive and negative) and can also build trust; like word-of-mouth and brand-ambassadors

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