Tuesday, October 10, 2006


"The core of all service provision is the offering that they deliver to their users. In reality this is a mix of primary (core) and secondary offerings. The core offering is often the reason a company exists and is central in the service provider’s strategies, brand, employee competences, infrastructure and its touch-points. In other words, it forms the so-called company DNA."

To design the optimal offering for the customer we need to understand the context or market space that the company is operating within. This requires the careful consideration of the three elements core competence, time spirit (zeitgeist) and the competition landscape; to investigate whether there is a need of this service and to find out where we can find a way to fill the gap between existing offerings.


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