Most business professionals of various backgrounds find it hard to relate to emotions directly connected to their working field. They often seek designers help to analyse, understand and describe emotions related to products as well as services. Therefore it is of great importance that designers are able to work professionally with the emotional dimension in a development process.
Emotional experiences can be designed for a specific service touch point or choreographed as an experience through several encounters with several service touch points (experience flow).
We take two of our earlier concepts that we think has development potential; one of them more radical than the other, and focus especially on the emotional experience in the chosen service concept.